Tuesday, 28 July 2015

In Honour of 67 Minutes

I've worked in very diverse jobs, but when I was asked to join the campaign I never imagined I would be exposed to so many moving and life changing experiences.

One such experience was when we organised activations on the 17th of July in honour of Mandela Day.  At 6:30, on a freezing cold Winter morning, I made my way to one of the days activation, where I met up with The Creative Counsel's amazing activation team to give away 3000 ARK's at the Grayston and Rivonia intersection.

The TCC team was full of energy and excitement, it was contagious, and I had to get involved! The intersection was abuzz with activity and then the fun really began. We ran up to cars, jumped on to buses,stopped taxi's, giving away ARK' to the passengers.  Amongst all this, I took a moment and I realised we were in the thick of peak traffic changing people's days, and I would never have thought I would be lucky enough to have that experience. An hour flew by and we realised that 3000 ARK's were finished! Activation 1, was a success!

Next stop Tshwane, where we set up shop outside the Pretoria News Agency. At first, people were very sceptical when we approached them, but once we explained the concept, people LOVED the idea and couldnt take enough! 2000 ARK's were gone in and hour and a half, and we knew that we left Tshwane a little different than before.

As we left Tshwane to return to Johannesburg, I knew that not only had the day changed me, but we got the chance to change someone's day or even course of their life. Not many people can say that, but it can really be done, I saw it and felt it.

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